Selecting the right keywords for your Linkedin profile may benefit from the use of Google Trends … http://www.google.com/trends/
In this example it may be better to use the key phrase “Content Marketing” vs. “Digital Content” to describe your profile because the former has become a hot topic …
It may be useful to compare the growth of usage of several keywords … in this example both “analytics” and “social media” have strong interest …
Also, in using Google Trends more accurate results can be retrieved by filtering the categories, e.g. limit to your country and industrial area …
Note: If you are able to use it, Google Adwords Keyword Planner tool can also be useful
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