Social Media can used for an unlimited number of applications including:
- Brand Development and Monitoring – General Brand presence in Social Media channels, quantitative measures of sentiment and measured Social Media presence.
- Customer Relations – Monitor and support key customers in Social Media, key influencers, key blogs, key online communities.
- Partner Relations – Monitor and support Partners presence in Social Media.
- Competitors – Track competitors presence in Social Media across all functional areas, blog presence, Social Media marketing programs, and measured Social Media presence.