Leverage Your Content

Ask yourself, why do customers come to your web site or blog in the first place? It is because they are interested in your products and services. Consequently, they best service you can provide is valuable information about your products and services. Most of this lies of your enterprise silos in the forms of marketing and technical information and in your social media accounts in the forms of news and commentary. The best information frequently is commentary from user groups addressing a product issue. The best way to leverage your content is to obtain from silos across your organization and your social media platforms and to organize it with a competent taxonomy and search system, as shown below.  #content #marketing

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