Sharp Search Technologies http://geoffreysharp.com Curated Articles on Social Media Measurement, Analytics, Tools, Techniques and ROI Thu, 16 May 2013 23:57:45 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 The ROI Of Social Media. How Do You Measure Up? | Business 2 Community http://geoffreysharp.com/the-roi-of-social-media-how-do-you-measure-up-business-2-community/ http://geoffreysharp.com/the-roi-of-social-media-how-do-you-measure-up-business-2-community/#comments Thu, 16 May 2013 23:57:08 +0000 geoff http://geoffreysharp.com/?p=1169 Continue reading →]]> See on Scoop.it – Social Media Measurement, Analytics and ROI

How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help

geoffrey sharp‘s insight:

Interesting perspective about SM ROI …

See on www.business2community.com

]]> http://geoffreysharp.com/the-roi-of-social-media-how-do-you-measure-up-business-2-community/feed/ 0 How to Compare Your Facebook Page With the Competition | Social Media Examiner http://geoffreysharp.com/how-to-compare-your-facebook-page-with-the-competition-social-media-examiner/ http://geoffreysharp.com/how-to-compare-your-facebook-page-with-the-competition-social-media-examiner/#comments Thu, 16 May 2013 23:32:25 +0000 geoff http://geoffreysharp.com/?p=1166 See on Scoop.it – Social Media Measurement, Analytics and ROI

Track your competitors on Facebook: Use these tools to identify tactics used by your competition and get ideas on how to improve your own Facebook marketing.

See on www.socialmediaexaminer.com

]]> http://geoffreysharp.com/how-to-compare-your-facebook-page-with-the-competition-social-media-examiner/feed/ 0 Viralheat Creates The Best New App For Social Media On The Go http://geoffreysharp.com/viralheat-creates-the-best-new-app-for-social-media-on-the-go/ http://geoffreysharp.com/viralheat-creates-the-best-new-app-for-social-media-on-the-go/#comments Wed, 15 May 2013 21:19:42 +0000 geoff http://geoffreysharp.com/?p=1165 Continue reading →]]> See on Scoop.it – Social Media Measurement, Analytics and ROI

Viralheat cofounder Vishal Sankhla. (Image credit: Viralheat) Social media power users looking to stay up on their feeds during morning commutes and summer ‘meetings’ in the park just got a new way to easily check their Facebook, Twitter and…

See on www.forbes.com

]]> http://geoffreysharp.com/viralheat-creates-the-best-new-app-for-social-media-on-the-go/feed/ 0 50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today http://geoffreysharp.com/50-top-tools-for-social-media-monitoring-analytics-and-management-social-media-today/ http://geoffreysharp.com/50-top-tools-for-social-media-monitoring-analytics-and-management-social-media-today/#comments Wed, 15 May 2013 16:53:46 +0000 geoff http://geoffreysharp.com/?p=1161 50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today.

Nice comprehensive list … worth a scan … incudes links to tools.

 

]]> http://geoffreysharp.com/50-top-tools-for-social-media-monitoring-analytics-and-management-social-media-today/feed/ 0 25 Smartphone and Tablet Research Charts | Heidi Cohen http://geoffreysharp.com/25-smartphone-and-tablet-research-charts-heidi-cohen/ http://geoffreysharp.com/25-smartphone-and-tablet-research-charts-heidi-cohen/#comments Mon, 13 May 2013 21:38:57 +0000 geoff http://geoffreysharp.com/?p=1155 25 Smartphone and Tablet Research Charts | Heidi Cohen.

Some good insightful data about the mobile market …

]]> http://geoffreysharp.com/25-smartphone-and-tablet-research-charts-heidi-cohen/feed/ 0 6 Stats to Restore Your Faith in Social Media | Social Media Today http://geoffreysharp.com/6-stats-to-restore-your-faith-in-social-media-social-media-today/ http://geoffreysharp.com/6-stats-to-restore-your-faith-in-social-media-social-media-today/#comments Mon, 13 May 2013 19:51:22 +0000 geoff http://geoffreysharp.com/?p=1152 Continue reading →]]>

As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Here are 6 statistics that suggest that social media is still heading for world domination.

geoffrey sharp‘s insight:

6 Stats to Restore Your Faith in Social Media | Social Media Today.

15% of consumers use social media to find local businesses

71 % of SM users more likely to porchase from connected brands

23% of brand marketers have SM strategies bu difficulty executing them

Social media sites and blogs now occupy 25% of total online time in the U.S.

63% of local searchers more likely to patronize business with content on a social site

See on socialmediatoday.com

]]> http://geoffreysharp.com/6-stats-to-restore-your-faith-in-social-media-social-media-today/feed/ 0 PQ Media/uberVU Top 100 Brands in Social Media Worldwide 2013 http://geoffreysharp.com/pq-mediaubervu-top-100-brands-in-social-media-worldwide-2013/ http://geoffreysharp.com/pq-mediaubervu-top-100-brands-in-social-media-worldwide-2013/#comments Fri, 10 May 2013 01:40:22 +0000 geoff http://geoffreysharp.com/?p=1144 Continue reading →]]> PQ Media/uberVU Top 100 Brands in Social Media Worldwide 2013.

A few major insights into social media marketing

  •  High frequency and usage product categories of beverages, consumer technology and restaurants are driving the largest volume of social media conversations and SOV
  • When it comes to online and mobile social media engagement with the Top 100 brands, men are more brand focused than women
  • High advertising spend CPG product categories exhibit comparatively low online social media conversation volume 

 

]]> http://geoffreysharp.com/pq-mediaubervu-top-100-brands-in-social-media-worldwide-2013/feed/ 0 5 Great Social Media Analytics Tools – SmallBizClub http://geoffreysharp.com/5-great-social-media-analytics-tools-smallbizclub/ http://geoffreysharp.com/5-great-social-media-analytics-tools-smallbizclub/#comments Thu, 09 May 2013 23:36:06 +0000 geoff http://geoffreysharp.com/?p=1138 5 Great Social Media Analytics Tools – SmallBizClub.

]]> http://geoffreysharp.com/5-great-social-media-analytics-tools-smallbizclub/feed/ 0 Social Media Workflow [INFOGRAPHIC] | Social Media Today http://geoffreysharp.com/social-media-workflow-infographic-social-media-today/ http://geoffreysharp.com/social-media-workflow-infographic-social-media-today/#comments Wed, 08 May 2013 22:40:59 +0000 geoff http://geoffreysharp.com/?p=1135 Continue reading →]]> See on socialmediatoday.com

From a posting by Brianna Smith on Socialmediatoday …

“While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy, based on a 40 hour work week.

The social media work flow infographic below assigns time benchmarks for eleven components of a strong social media strategy:

  1. Updating social networks – 4 hours
  2. Planning, writing, and publishing blog posts – 7.5 hours
  3. Research and planning internal and external content to share – 4 hours
  4. Curate and share content – 2.5 hours
  5. Engaging with your community – 4 hours
  6. Monitoring brand mentions online – 2.5 hours
  7. Developing campaigns, such as promotions and contests – 2.5 hours
  8. Community growth – 2.5 hours
  9. Strategy management and adjustments – 2.5 hours
  10. Analytics Reporting – 2.5 hours
  11. Contingency time for damage control or unexpected problems – 4 hours”

See on socialmediatoday.com

]]> http://geoffreysharp.com/social-media-workflow-infographic-social-media-today/feed/ 0 Proof that Social Media Drives Sales! [Research] | Heidi Cohen http://geoffreysharp.com/proof-that-social-media-drives-sales-research-heidi-cohen/ http://geoffreysharp.com/proof-that-social-media-drives-sales-research-heidi-cohen/#comments Wed, 08 May 2013 18:11:12 +0000 geoff http://geoffreysharp.com/?p=1128 Proof that Social Media Drives Sales! [Research] | Heidi Cohen.

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