Tag Archives: social media

5 Ways to Measure Social Campaigns

5 Unique Ways to Measure and Evaluate Your Social Media Campaigns Nice article by Kevan Lee on different ways to measure your social media marketing Kaushik’s 4 metrics – conversation / amplification / applause / value Share Score Sorting Columns … Continue reading

Posted in ANALYTICS, CONTENT MARKETING, TOOLS | Tagged , , | Leave a comment

From Aberdeen – Article with 15 Stats About Inbound Marketing

15 Stats About Inbound Marketing To Make You Sound Smarter In Meetings.   Some research data about leaders vs followers in inbound marketing from Aberdeen … e.g. 60% of marketing leads are generated via direct outbound marketing and 40% from … Continue reading

Posted in MARKET DATA | Tagged , , | Leave a comment

The 3 Content Curation Superpowers – Heidi Cohen

The 3 Content Curation Superpowers – Heidi Cohen. Nice article on how to curate content for maximum effect and findability … actionable steps are including … “Accepted social media practice is to share 20% of your content and 80% of … Continue reading

Posted in BLOGGING, CONTENT MARKETING | Tagged , , | Leave a comment

Social Not a Big Help to Ecommerce – eMarketer

Social Not a Big Help to Ecommerce – eMarketer. Ecommerce traffic and sales from social networks low …

Posted in COMPANIES, MARKET DATA | Tagged , | Leave a comment