Tag Archives: social media

5 Ways to Measure Social Campaigns

Posted on September 20, 2014 by geoff sharp

5 Unique Ways to Measure and Evaluate Your Social Media Campaigns Nice article by Kevan Lee on different ways to measure your social media marketing Kaushik’s 4 metrics – conversation / amplification / applause / value Share Score Sorting Columns … Continue reading →

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From Aberdeen – Article with 15 Stats About Inbound Marketing

Posted on September 19, 2014 by geoff sharp

15 Stats About Inbound Marketing To Make You Sound Smarter In Meetings.   Some research data about leaders vs followers in inbound marketing from Aberdeen … e.g. 60% of marketing leads are generated via direct outbound marketing and 40% from … Continue reading →

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The 3 Content Curation Superpowers – Heidi Cohen

Posted on August 27, 2014 by geoff sharp

The 3 Content Curation Superpowers – Heidi Cohen. Nice article on how to curate content for maximum effect and findability … actionable steps are including … “Accepted social media practice is to share 20% of your content and 80% of … Continue reading →

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Social Not a Big Help to Ecommerce – eMarketer

Posted on May 15, 2014 by geoff sharp

Social Not a Big Help to Ecommerce – eMarketer. Ecommerce traffic and sales from social networks low …

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