Category Archives: ANALYTICS

35 Great Social Media Infographics

Posted on October 3, 2014 by geoff sharp

35 Great Social Media Infographics.  Another list of social media infographics that is useful as a reminder or checklist … various topics including social marketing, content marketing, social demographics, and behaviors … From Pam Dyer, www.pamorama.net … 

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5 Ways to Measure Social Campaigns

Posted on September 20, 2014 by geoff sharp

5 Unique Ways to Measure and Evaluate Your Social Media Campaigns Nice article by Kevan Lee on different ways to measure your social media marketing Kaushik’s 4 metrics – conversation / amplification / applause / value Share Score Sorting Columns … Continue reading →

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14 Social Media Marketing Tools Recommended by the Pros | Social Media Examiner

Posted on September 17, 2014 by geoff sharp

14 Social Media Marketing Tools Recommended by the Pros | Social Media Examiner. Collection of tools for analytics, content management, automatic posting, picture sharing, … most of these are for more sophisticated, intense social media managers … 

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Paid Social Ads Convert More Customers – eMarketer

Posted on September 14, 2014 by geoff sharp

Paid Social Ads Convert More Customers – eMarketer. Comparison of organic to paid search results seems like an on-going study … would like to see the comparisons for Google paid vs. organic for different market segments … 

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